Corporate brand vs. loan officer brand: Mortgage companies need both

Standard templates help consistency, but individual bios, reviews, and specialties drive borrower trust
Read MoreDon’t count on full Social Security benefits, financial planner warns

Expert warns future Social Security recipients against assuming they’ll receive currently projected amounts
Read MoreTrump signs executive order targeting mortgage insurance, manufactured housing and more

White House fact sheet also mentions expansion of title insurance waivers, along with lower USDA and VA direct loan rates
Read MoreInternal AI ecosystem a big win for independent Arizona brokerage

The brokerage also created a consumer-direct mortgage tool
Read MoreThe 10-year yield is under 5%. Are sub-7% mortgage rates next?

Thursday was a wild day, and there was some short covering in bonds
Read MoreNationwide Equities president Glenn Wallace retires after 50 years

General counsel Philip Parziale will take over as president while keeping his legal role
Read MoreTreasury blueprints carve-outs from ROAD’s Wall Street BTR ban

The proposal calls for an 18-month window for institutional investors to buy newly built BTR communities
Read MoreWhy mortgage leaders are betting on home equity through 2027

Executives cited $35 trillion in accumulated equity and the potential for $150 billion in 2026 originations as second liens gain attention
Read MoreMost agents say CMAs will become more relevant, despite AI growth

Nearly 90% of respondents said CMAs will become more relevant in the future
Read MoreMortgage executives on the importance of cost-effective labor, borrower retention amid high rates

At MBA Annual, leaders discussed labor automation and client recapture as a path forward during the down cycle
Read MoreIn November, the appraisal becomes data. The CMA stays a document.

Fannie and Freddie shift to MISMO-aligned fields, while listing pricing still starts with an unstructured CMA
Read MoreWhy second liens won, and equity never got a product

ICE data shows $11.7T tappable equity held by 47.5M borrowers in Q2 2026, with 54% of equity taps using second liens
Read More‘Mutually assured destruction’: Brokers warn of fallout from Compass’s MLS demands

Brown Harris Stevens, NextHome and Lamacchia Realty leaders say listing hoarding could undermine comps and appraisals
Read MoreVillage Capital settles over broken 6% VA loan rate cap

DOJ says the servicer refused rate cut requests and retaliated against those seeking relief
Read MoreReal-REMAX CEO says AI will take over housing systems

Poleg also predicted that U.S. home prices could decline over the coming months
Read MoreProprietary reverse mortgages continue to thrive as borrowers move away from HECMs

While HECM volume fell to $880 million in Q3 2026, private-label loans totaled $1.2 billion
Read MoreReal unveils Leo Pro AI platform, agent-to-agent referral tools

Agents using Referral Central can list areas of expertise to help colleagues find appropriate matches
Read MoreMortgage rates cool down in response to AI stock sell-off, lower Treasury yields

HousingWire Data shows 30-year conforming rates at 7.52%, down 11 bps week over week, as the 10-year yield fell to 5.09%
Read MoreFairway Home Mortgage rehires Jeff Gilmore, Matt Gray team

The North Carolina-based team has logged 418 loans and $125.5M in volume year to date
Read MoreNAR pending home sales index falls to record low in September

HousingWire Intelligence data showed 51,947 new pending single family sales for Oct. 16 week, down 13.1% year over year
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