NAF launches multimillion-dollar marketing campaign

New American Funding (NAF) on Tuesday launched its new “Hell Yeah You’re Buying a Home” marketing campaign that’s designed to “energize and empower” the next generation of first-time homebuyers.According to a press release from the California-based mortgage lender, the campaign was crafted in collab
Read MoreDouglas Elliman launches in-house mortgage platform

Luxury real estate brokerage Douglas Elliman Real Estate has partnered with Associated Mortgage Bankers to launch an in-house mortgage platform, Elliman Capital, designed to streamline the financing process for homebuyers.Initially rolling out in Florida, the platform will expand nationwide. The mov
Read MoreForeclosure auction volume rises 19% after VA moratorium expires

Foreclosure auction volume in the second quarter of 2025 increased 19% from the same period last year and reached a two-year high point, according to Auction.com‘s newest Auction Market Dispatch report that was released on Tuesday.The increase was largely driven a surge in foreclosures involving pro
Read MoreCalifornians report unraveling mortgage relief after the fires

In the wake of massive wildfires that destroyed 16,000 structures in Los Angeles County in January, hundreds of banks and mortgage companies agreed to let borrowers delay their monthly payments for 90 days, without demands for full repayment at the end of the forbearance period. Others simply pledge
Read MoreHomebuilder Century Communities expands into Nevada

Century Communities Inc. — one of the largest homebuilders in the U.S. — will expand into Nevada for the first time through its Century Complete brand.New homes are planned at Ishani Ridge in Pahrump, Nevada, with sales expected to begin in August and prices starting in the range of $260,000.The new
Read MoreNWMLS launches voice-activated home search tool

The Northwest Multiple Listing Service (NWMLS) has launched a new bilingual, voice-activated home search tool designed to make real estate listings more accessible to a wider range of users, including people with disabilities.The platform — called Finding Homes — allows users to search listings usin
Read MoreWhere — and for whom — Trump’s higher SALT deduction cap has the most impact
The recently passed One Big Beautiful Bill Act (OBBBA) gave Americans a huge tax cut that critics say primarily benefits the wealthy. But the law contains a rare reversal from President Donald Trump on a key issue — the state and local tax (SALT) deduction.What the deduction does is all in the name.
Read MoreCalifornia creates office dedicated to housing, homelessness issues

In a move to overhaul how California manages its housing and homelessness response, Gov. Gavin Newsom has proposed to divide the state’s Business, Consumer Services and Housing Agency into two distinct entities — the California Housing and Homelessness Agency (CHHA) and the Business and Consumer Ser
Read MoreHas the real estate portal landscape changed after all the M&A?

At first glance, the real estate portal landscape looks much like it did a year ago. The same power players, the same products, the same strategies — at least on the surface.“My initial snarky reply is that the space hasn’t changed,” Mike DelPrete, a real estate industry technology strategist, said.
Read MoreTidalwave announces new hires to lead mortgage technology sales

Tidalwave, a mortgage technology startup that’s integrated with Fannie Mae and Freddie Mac, announced Monday that it has hired a pair of industry veterans to bolster its sales team.John Stephenson has joined Tidalwave as its head of national sales, while Frank Pastirchak is the company’s new account
Read MoreRocket lays off 2% of workforce after closing Redfin acquisition

Detroit-based Rocket Companies confirmed a company-wide layoff on Friday, just weeks after completing its $1.75 billion all-stock acquisition of real estate brokerage Redfin. The cuts affected roughly 2% of the firm’s workforce.“Following the Redfin acquisition, we carefully reviewed our combined st
Read MoreTwo Idaho brokerages, agents named in RICO suit

Real estate agents at two Bonner County, Idaho-based brokerages are facing charges of breaching fiduciary duty and engaging in a racketeering scheme with developers to sell defective homes. The suit was filed on Friday in U.S. District Court in Boise by plaintiffs David and Linda Wittwer, The Wittwe
Read MoreFor sale signs multiply: Inventory hits 5-year high, price cuts surge

Mortgage spreads are almost back to normal
In a week marked by discussions of the potential firing of Federal Reserve Chair Jerome Powell and inflation data, mortgage rates remained relatively calm, thanks to improvements in mortgage spreads.Mortgage spreads have improved significantly since 2023, leaving us just 0.49% from normal levels, ba
Read MoreTech Pulse: Realtor.com acquires Zenlist; Zillow unveils new tools

Welcome back to Tech Pulse — HousingWire‘s weekly series rounding up the latest in technology news, including tools, integrations and trends that impact mortgage and real estate.Here’s what happened this week:Realtor.com parent Move acquires ZenlistRealtor.com parent Move Inc. has acquired Zenlist,
Read MoreRayse expands platform with new home seller tools

Real estate technology company Rayse has launched a seller-focused module aimed at helping listing agents provide clearer communication and real-time updates to clients throughout the sales process.The new tool is the company’s first major product expansion since its 2024 launch. Originally focused
Read MoreRealPage acquires Livble, expanding rent payment options

Property management software company RealPage has acquired Livble, a flexible rent payment provider, in a move that expands RealPage’s reach into financial tools for renters and property managers. Financial terms of the deal were not disclosed.The deal brings Livble’s installment-based rent payment
Read MoreSingle-family construction is getting worse due to rates
Today’s housing starts report from the Census Bureau shows that Federal Reserve policy remains too restrictive for housing production to grow, which in the long run impacts the fight against inflation. This is why the data on single-family construction is not improving; in fact, it is getting worse.
Read More3 charts that show why renters struggle to become homeowners
Record-high home prices and persistently elevated mortgage rates have made the housing market difficult for homebuyers and the industry alike — and not even this year’s significant growth in supply seems to be helping.It’s been particularly difficult for prospective buyers who are currently renters,
Read MoreBetter Homes and Gardens Real Estate adds Tennessee affiliate

A west Tennessee firm has joined the Better Homes and Gardens Real Estate network — marking the brand’s continued expansion in the region.Conner Real Estate LLC, founded in 2011 by Joey Conner, is now operating under the name Better Homes and Gardens Real Estate Conner.The firm serves a wide swath o
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