Real estate postcards: The best ideas, examples and producers for 2025

Believe it or not, good old-fashioned postcards are still one of the most effective real estate marketing strategies. Even though most agents focus their marketing efforts online, people start thinking about finding a real estate agent well before they hit “ENTER” on their first Google search.In fac
Read MoreHow a new agent closed $17 million in his second year using this simple strategy

Are you likeable? That’s not a trick question. Getting strangers to know, like and trust you enough to let you handle the largest transaction of their lives is the key to success in real estate. Get it right, and you can build a sustainable career. Get it wrong, and well, there’s always law school.T
Read MoreGrowth in single-family rental prices slows down
CoreLogic‘s November 2024 Single Family Rent Index (SFRI) highlighted 1.5% annual growth for single family rental prices (SFRs). This represents the slowest growth in 14 years, although top price tiers maintain strong price growth. CoreLogic’s SFRI report analyzes SFR rent price changes on a nationa
Read MoreWhat’s behind Trump’s ‘demand’ for lower interest rates
Update: Thursday, Jan. 23, 2:35 pm Central: This article was updated with reporting by audio news service LiveSquawk.During a virtual speech at the World Economic Forum in Davos Thursday morning, President Donald Trump said he would “demand that interest rates drop immediately.” This marks his secon
Read MoreRohit Chopra remains CFPB director for now as Trump’s moves are uncertain

Thursday marks the third full day of the second Trump administration, and the Consumer Financial Protection Bureau (CFPB) still has a director that was nominated and confirmed under President Joe Biden. How long that will last is anyone’s guess, but for right now, Rohit Chopra is continuing to work
Read MoreSingle women, younger generations will fuel the luxury real estate market

Economists predict the Los Angeles wildfires, which are claiming thousands of high-end residential properties, to be one of the most expensive natural disasters ever. But the luxury real estate market is still poised for significant future growth as new demographics take over.Sotheby’s International
Read MoreGeorgia MLS unites with 12 local boards to enhance data access

Georgia MLS — the Peach State’s largest real estate marketplace — announced on Wednesday that it will partner with 12 local MLSs to enhance data access for all parties under one listing platform.This agreement connects more than 55,000 agents to a large inventory of properties under a single system.
Read MoreArt Carter, CRMLS ‘stand firmly’ in support of Clear Cooperation

As the debate surrounding the National Association of Realtors’ (NAR) Clear Cooperation Policy (CCP) rages on, California Regional MLS (CRMLS) CEO Art Carter chose to voice his stance on the issue in a nine-page op-ed posted on LinkedIn this week.In the op-ed, Carter said that CRMLS is rejecting dem
Read MoreLongbridge lowers minimum home value for Platinum products

Reverse mortgage lender and servicer Longbridge Financial, which offers both Federal Housing Administration (FHA)-backed Home Equity Conversion Mortgage (HECM) loans as well as proprietary reverse mortgage products, announced that it has lowered the minimum home value for its fixed-rate proprietary
Read MoreeXp adds multibillion-dollar-producing ONEPATH Realty

Brokerage leader eXp Realty isn’t slowing down its expansion in 2025. The company announced on Wednesday the addition of brokerage leader Abel Gilbert and ONEPATH Realty to its growing global network.ONEPATH Realty may be an independent brokerage, but it’s no stranger to posting big numbers. The Mia
Read MoreFinding qualified contractors is the biggest obstacle to reno projects

Home renovation projects could bring a variety of safety and efficiency improvements to older construction, but anxiety is a key element keeping many homeowners from exploring renovation projects. This is according to a report conducted by Renewal by Andersen, a home improvement company.The study su
Read MoreCongressional committees outline housing agendas for new term

This week, key committee leaders in the U.S. House of Representatives and the U.S. Senate have outlined goals for the new congressional term, including some priorities for the housing sector.Now that both President Donald Trump and Congress have been seated, lawmakers have signaled their intent to b
Read MoreConstellation Real Estate adds four new executives to lead product growth

Real estate technology provider Constellation Real Estate Group announced on Wednesday that it is adding four new executives to its senior leadership team. Scott Petronis, Mark Mathis, Greg Beckman and Elisha Elliott will each take vice president roles at the company this year.These hires come after
Read MoreDistressed homeowners have a new path to avoid foreclosure

Online real estate marketplace Auction.com announced Wednesday that it is launching SmartSale, a technology-powered option to foreclosure that lets distressed homeowners list and sell their property.SmartSale allows homeowners to sell their homes through direct offers from buyers or an auction proce
Read MoreAppraiser at center of Rocket Mortgage lawsuit has license revoked

The Colorado Board of Real Estate Appraisers executed a Stipulation and Final Agency Order for public censure, fines, and revocation of the license for Maksym Mykhailyna, according to an announcement in early January. Mykhailyna, who is based in Denver, had previously held both a Colorado certified
Read MoreAndrew Flachner reflects on his return as RealScout CEO

Last week, San Francisco-based real estate technology company RealScout announced that Andrew Flachner had returned as its president and CEO. Flachner is one of the company’s co-founders and replaces former CEO Arthur Kaneko, who will continue to serve RealScout as an adviser.Flachner, who has maint
Read MoreSingle-family rents reach record high, 20% above apartments

Education and problem solving are keys to reverse for purchase business, agents say

The Home Equity Conversion Mortgage (HECM) for Purchase (H4P) program has long been positioned by reverse mortgage professionals as a viable path for expanding the base of reverse mortgage business. It would allow older homeowners to use a reverse mortgage to purchase a new home.While the required d
Read MoreRE/MAX hires Travis Saxton as EVP of strategy

The executive changes at RE/MAX continue. On Tuesday, RE/MAX Holdings, the parent company of RE/MAX and Motto Mortgage, announced it was welcoming Travis Saxton as its new executive vice president of strategy. According to the release, Saxton will be tasked with guiding “real estate strategy and tec
Read MoreNosalek plaintiffs seek preliminary approval of MLS PIN settlement

The National Association of Realtors’ (NAR) commission lawsuit settlement agreement — as well as settlements reached by RE/MAX, Keller Williams, Anywhere, Compass, Redfin, At World Properties and many others — may have received final approval, but the first commission lawsuit settlement to be reache
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