8 clever real estate copywriting tips top agents use (+ AI prompts)

I know, I know – you’re a real estate agent, not a copywriter, but hear me out. Just like people eat with their eyes first, the same goes for real estate. People will first be attracted to pictures, and then the real “taste” will be what they read from you. When people view a listing, they will see
Read MoreMost home shoppers are seeking out a new city
More than half of home shoppers nationwide are looking for properties outside of their current metro areas — continuing a trend that has intensified since the COVID-19 pandemic even as signs of moderation have appeared in recent quarters.Realtor.com‘s report for the second quarter of 2025 shows that
Read MoreTexas AG under scrutiny for potential mortgage fraud

Texas Attorney General Ken Paxton and his wife, Angela — who own three homes in Texas — are facing similar accusations of mortgage fraud as the ones President Donald Trump levied against Sen. Adam Schiff of California and New York AG Letitia James.According to records assessed by The Associated Pres
Read MorePennyMac, the top dog in correspondent, says its broker business is booming

PennyMac Financial Services Inc. (PFSI) on Tuesday reported net income of $136.5 million for Q2 2025 on revenue of $444.7 million, which executives attributed to big strides made in the broker channel and a servicing portfolio that has surpassed $700 billion UPB. During the earnings call, CEO and Ch
Read MoreeXp team leader David Brooke on how to overcome industry myths

On this week’s episode of the RealTrending podcast, host Tracey Velt sits down with David Brooke — founder of the Brooke Team at eXp Realty — for a candid conversation about the challenges and rewards of team leadership in today’s real estate landscape.From navigating team turnover and agent burnout
Read MoreFinal Offer joins LeadingRE preferred vendor program

Leading Real Estate Companies of the World (LeadingRE) has added digital listing and offer negotiation platform Final Offer to its Solutions Group — a curated program of preferred business resources available to its global network of 550-plus real estate firms.Final Offer provides tools that allow l
Read MoreHomebuilders are weathering the trade war — for now
The enormous scale of the trade war initiated by President Donald Trump has the potential to upend practically every aspect of the economy, and the most vulnerable space in the real estate industry is homebuilding.Trump has targeted a number of key trading partners for homebuilders — including Canad
Read MoreMost Americans retire without a savings withdrawal plan

Almost two-thirds of Americans say they worry more about running out of money in retirement than about dying — and for many, that fear may become a reality.According to a survey from retirement technology firm IRALogix, about half of America’s retirees don’t take any systematic approach to withdrawi
Read MoreMichigan title agents suspended over alleged mismanagement of escrow funds

Two Oakland County, Michigan, title insurance agents have had their licenses suspended following allegations of misappropriating millions in escrow funds.The agents are also accused of failing to cooperate with auditors and a state investigation — as well as contributing to at least one homeowner’s
Read MoreBipartisan legislation aims to expand ADU financing

A bipartisan bill introduced last week in the U.S. House of Representatives seeks to address the nation’s housing shortage by expanding financing options for accessory dwelling units (ADUs).Reps. Sam Liccardo (D-Calif.) and Andrew Garbarino (R-N.Y.) unveiled H.R. 4568 — the Supporting Upgraded Prope
Read MoreHomeStreet to sell $794M in Ginnie Mae MSRs

Seattle-based HomeStreet Bank has agreed to sell its $794 million Ginnie Mae loan servicing portfolio to an undisclosed “experienced” buyer, the company announced in a regulatory filing. The transaction is scheduled to close on August 1. “As HomeStreet carried this servicing portfolio at current mar
Read MoreNAF launches multimillion-dollar marketing campaign

New American Funding (NAF) on Tuesday launched its new “Hell Yeah You’re Buying a Home” marketing campaign that’s designed to “energize and empower” the next generation of first-time homebuyers.According to a press release from the California-based mortgage lender, the campaign was crafted in collab
Read MoreDouglas Elliman launches in-house mortgage platform

Luxury real estate brokerage Douglas Elliman Real Estate has partnered with Associated Mortgage Bankers to launch an in-house mortgage platform, Elliman Capital, designed to streamline the financing process for homebuyers.Initially rolling out in Florida, the platform will expand nationwide. The mov
Read MoreForeclosure auction volume rises 19% after VA moratorium expires

Foreclosure auction volume in the second quarter of 2025 increased 19% from the same period last year and reached a two-year high point, according to Auction.com‘s newest Auction Market Dispatch report that was released on Tuesday.The increase was largely driven a surge in foreclosures involving pro
Read MoreCalifornians report unraveling mortgage relief after the fires

In the wake of massive wildfires that destroyed 16,000 structures in Los Angeles County in January, hundreds of banks and mortgage companies agreed to let borrowers delay their monthly payments for 90 days, without demands for full repayment at the end of the forbearance period. Others simply pledge
Read MoreHomebuilder Century Communities expands into Nevada

Century Communities Inc. — one of the largest homebuilders in the U.S. — will expand into Nevada for the first time through its Century Complete brand.New homes are planned at Ishani Ridge in Pahrump, Nevada, with sales expected to begin in August and prices starting in the range of $260,000.The new
Read MoreNWMLS launches voice-activated home search tool

The Northwest Multiple Listing Service (NWMLS) has launched a new bilingual, voice-activated home search tool designed to make real estate listings more accessible to a wider range of users, including people with disabilities.The platform — called Finding Homes — allows users to search listings usin
Read MoreWhere — and for whom — Trump’s higher SALT deduction cap has the most impact
The recently passed One Big Beautiful Bill Act (OBBBA) gave Americans a huge tax cut that critics say primarily benefits the wealthy. But the law contains a rare reversal from President Donald Trump on a key issue — the state and local tax (SALT) deduction.What the deduction does is all in the name.
Read MoreCalifornia creates office dedicated to housing, homelessness issues

In a move to overhaul how California manages its housing and homelessness response, Gov. Gavin Newsom has proposed to divide the state’s Business, Consumer Services and Housing Agency into two distinct entities — the California Housing and Homelessness Agency (CHHA) and the Business and Consumer Ser
Read MoreHas the real estate portal landscape changed after all the M&A?

At first glance, the real estate portal landscape looks much like it did a year ago. The same power players, the same products, the same strategies — at least on the surface.“My initial snarky reply is that the space hasn’t changed,” Mike DelPrete, a real estate industry technology strategist, said.
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