Fathom Holdings, ByOwner partner to connect agents with FSBO sellers

Fathom Holdings announced a partnership with for-sale-by-owner (FBSO) marketplace ByOwner to link sellers who need professional assistance with Fathom agents across the country.

The agreement aims to convert listings from ByOwner.com and BuyOwner.com — which together attract more than 500,000 monthly visitors — into full-service listings through Fathom’s real estate network.

According to the National Association of Realtors, roughly 6% of U.S. home sales are listed as for-sale-by-owner (FSBO), and about one in five of those eventually transitions to a full-service agent, the companies said.

Through the partnership, ByOwner will refer sellers and buyers seeking additional support to Fathom’s nationwide agent network.

Fathom agents gain access to clients, while Fathom Realty receives a higher percentage split for each successful conversion.

“We’re excited to partner with ByOwner to unlock this major segment of the market,” said Marco Fregenal, CEO of Fathom Holdings. “FSBO sellers who need extra support now have a direct path into Fathom’s full-service platform, and our agents gain high-quality listing and buyer opportunities. This partnership further accelerates our growth and supports our mission to strengthen our position as a leading brokerage across the country.”

Colby Sambrotto, CEO of ByOwner.com, said the partnership expands options for users of the platform.

“Our mission has always been to empower sellers,” he said. “With Fathom, we’re adding a best-in-class agent option for those who want or need full-service support, giving our sellers and buyers the full range of choice.”

ByOwner.com connects property owners directly with buyers and renters — offering tools and marketing resources for both residential and commercial listings.